We were told to create a 30 second advertisement to sell "Rowntrees fruit pastilles". The idea was to entice children into buying Rowntrees fruit pastilles again.
The age range given was 3-13 (Also 20-40 for the parents), so the advert didn't need to be contrived, it just needs to be simple and appeal to a broad range. The idea was that children are attracted to things that are friendly, funny and colourful..so some kind of mascot would have to be invented that would once again appeal to children and adults.
(Things like the kiora adverts were given as examples).
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